FAVORS FOR DONORS BY Tim Dickerson in Rolling Stone
In the aftermath of the Keating Five, McCain realized that his career was in a “hell of a mess.” He had made George H.W. Bush’s shortlist for vice president in 1988, but the Keating scandal made him a political untouchable. McCain needed a high horse — so his long-standing opposition to campaign-finance reform went out the window. Working with Russ Feingold, a Democrat from Wisconsin, McCain authored a measure to ban unlimited “soft money” donations from politics.
The Keating affair also taught McCain a vital lesson about handling the media. When the scandal first broke, he went ballistic on reporters who questioned his wife’s financial ties to Keating — calling them “liars” and “idiots.” Predictably, the press coverage was merciless. So McCain dialed back the anger and turned up the charm. “I talked to the press constantly, ad infinitum, until their appetite for information from me was completely satisfied,” he later wrote. “It is a public relations strategy that I have followed to this day.” Mr. Straight Talk was born.